Design is so simple, that’s why it is so complicated.”
— Paul Rand, Graphic Designer
Innovation is often the product of constraint.
— Todd Waterbury, Chief Creative Officer at Target
“Design creates culture. Culture shapes values. Values determine the future.”
— Robert L. Peters, Graphic Designer
If a picture is worth 1000 words, a prototype is worth 1000 meetings.
— Tom & David Kelley, Creative Brothers at IDEO