I am a UX designer that also specializes in UI design.
Coming from a business background, I see the power of design to make a difference in the bottom line by making a difference in people’s lives. Working in business, I saw many teams cutting costs to achieve their financial goals. When I took a step back to see the bigger picture, I realized that these goals were all dependent on a bigger factor: the customer experience.
Acting on this, I decided to move closer to the customers. Since I always had interests in sociology, psychology, and design, it was an easy step to take. Today as a designer, I see the importance of achieving a company’s financial goals by finding the real problem that customers face, by designing a new solution to that problem, and by making the case for an initiative that can make a difference in people’s lives.
With a long-term passion for design, I look for ways to make a difference in the customer’s life with a solution that is simple, usable, and useful.
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